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The Value of Time

Think about your business. Think about how much time you put into actually making it work, all of the little moving parts.

How much time do you actually spend on marketing, paperwork, or research? Have you ever thought about delegating part of your marketing time over to a a company that takes the time to understand you and what you want for your business? Have you ever asked yourself if your gifts of gratitude add value to your clients life?

Sometimes we spend a few hours a week mind-numbingly staring at gift baskets or frantically buying gift cards in hopes our clients actually like Starbucks. Those are hours that you spend away from your business and essentially, your family. On top of that, you are purchasing what we like to not so affectionately refer to as "consumables." Your new clients use them, then they are gone, and eventually you are gone. What I mean by you are gone is, you have left their mind. You are no longer a TOMA (Top of Mind Awareness) to them, you are a distant memory of a venti blonde roast or some very interesting mustard and half drank bottle of wine. Again I ask you, do those gifts of gratitude add value to your clients life? Do they solidify your presence in their household for years to come?

Cutting Edge Gifts, as we say in our logo, gives your brand VALUE. We help you provide gifts with lifetime value to your clients. A cutting board with your logo, name or even your number on it will be used for years or a knife set that will also be used for years. These gifts give you and your company a solid marketing edge in any clients household. As we've said before in our blogs, anyone who enters your clients house will potentially see your gift and might even ask. This gives your client a chance to rant and rave about you and their experience. Those type of interactions are your life blood, they are ESSENTIAL.

Surrender the time you spend on gifting to a company that will take the time to understand your wants and needs, a company that will help you brand with value, and a company that can automate your gifting system so that your clients are never left empty handed or with a "consumable" ever again. Feedback from our existing clients has consistently been put as: "putting this delicate part of our business in your hands has been a monumental relief."

All we ask of you after reading this is to please think about your gifting process. Next time you're thanking a client, ask yourself if it is truly adding value to their lives. Ask yourself if you are giving them something that they will talk about for years to come.

Thank you for reading,

Your Client Retention Experts